What steps would you take if you were to create a brand from scratch?

Need an Ambassador. There are 500 top stars in Hollywood. For 0.5% share of the company. With lifetime advertising. Surely someone will agree. If not, then I will look for a supporting star. Surely someone will agree.

The first step would be to think why do you need branding and what it will bring to your business.

I'd do a deep dive into the market to understand customer needs and spot gaps that my brand could fill.

I'd identify my brand's unique edge, what makes it special, and make that the core of my brand story

I'd build a striking visual identity and a targeted marketing strategy to ensure my brand reaches the right audience.

I think I would study the market where you need to create a product and start moving along the path.

I just built a brand within the last month. AI changed the way I typically worked, here's how I did it: Market Research: Did a quick market research session to see how others speak about the industry and understand the current landscape/top brands. Identified the keywords and what I wanted to be known for. Product Name: Used Chatgpt to brainstorm product names based on the keywords identified. Went with the name that best worked and that had an available domain name. Brand voice: Identified how I want the brand voice to come across (in my case was smart, accessible, easy, and fun). Color palette: Identified the color palette that went with the voice and would set my brand apart from the others in the market. I didn't this time but I typically use: https://coolors.co/ Logo Design: Opened up Figma and started exploring logos and typography for the name. My product is chat-based so played with the chat element. As directions started to emerge I shared it with a couple close folks that I trust to see how they would interpret the design. Iterated based on feedback, finalized it. Mascot: Decided a mascot would be a fun way to underscore smart, easy, fun part of the brand. Opened Midjourney and crafted prompts to get to just the right mascot that matched my brand voice. Cleaned up the the final upscale in Photoshop. Once I had these elements I moved forward with creating the landing page and v1 of the product. As the brand matures I'll take the time to clean the design file and create a brand style guide so I have a quick reference guide in the future.

one step that is important if AT some point you investi money is to trademark it and ensure that you have low risk. Had multiple "surprises" in the past and it Can get very costly. Especially when you are prohibited to use your brand a few days After launch 😁

Do pre-marketing. It has a lot of scope and is often overlooked. Something we didn't do much at Wylo - a powerful and highly customizable community platform we are building now.

Certainly, someone will concur. If not, I'll seek an ally in a supporting star. Indeed, someone is bound to agree.

Creating a brand from scratch involves several important steps. If I were to create a brand, here are the steps I would consider: Define Your Brand Identity: Determine your brand's mission, values, and vision. Identify your target audience and understand their needs, preferences, and pain points. Conduct market research to assess the competitive landscape and identify unique opportunities for your brand. Develop a Unique Brand Name and Logo: Brainstorm and create a brand name that reflects your identity, is memorable, and resonates with your target audience. Design a distinctive and visually appealing logo that represents your brand's personality and values. Craft Your Brand Messaging: Develop a compelling brand story and key messages that communicate your brand's value proposition. Define your brand voice and tone, aligning it with your target audience and brand identity. Create a tagline or slogan that captures the essence of your brand. Design Your Visual Brand Identity: Create a consistent and visually appealing brand identity system, including color palettes, typography, and imagery guidelines. Design templates for various brand assets, such as business cards, letterheads, social media graphics, and website elements. Build an Online Presence: Establish a professional website that reflects your brand identity and provides relevant information about your products or services. Set up social media profiles on platforms that align with your target audience. Create and publish valuable content on your website and social media channels to engage with your audience and showcase your expertise. Develop Brand Guidelines: Document your brand guidelines to ensure consistency across all brand touchpoints. Include guidelines on logo usage, color schemes, typography, tone of voice, and visual style. Share these guidelines with your team and partners to maintain a cohesive brand image. Implement Marketing Strategies: Develop a comprehensive marketing plan that outlines your brand's positioning, target audience, and marketing channels. Implement a mix of digital marketing strategies, such as content marketing, social media marketing, email marketing, and search engine optimization, to reach and engage with your target audience. Consider partnering with influencers, attending industry events, or collaborating with complementary brands to expand your reach. Deliver Exceptional Customer Experience: Prioritize customer satisfaction and build positive relationships with your audience. Provide high-quality products or services that align with your brand promise. Listen to customer feedback, address concerns promptly, and continuously improve your offerings. Monitor and Evolve: Regularly monitor and analyze your brand's performance, including website traffic, social media engagement, customer feedback, and sales metrics. Stay updated with industry trends, customer preferences, and competitor activities. Adapt your branding and marketing strategies as needed to stay relevant and meet evolving customer needs. Remember, building a brand takes time, consistency, and dedication. It's crucial to stay true to your brand's values and consistently deliver on your brand promise to establish a strong and trusted brand identity in the market.

when crafting a brand from scratch, start with the "why". why should your brand exist beyond just making money? this purpose becomes your north star. next, understand your audience deeply. what are their pains, gains, and the jobs they need done? your brand should resonate with these. define your values. they are your brand's guiding principles. make them a part of every decision, from your visual identity to your customer service. voice your brand. this is how you communicate your values and connect with your audience. keep it consistent across all touchpoints. build your brand's look. the logo, colors, typography - they are visual representations of your brand’s message. consistency is key. tell your brand's story. stories make your brand human, relatable, and unforgettable. craft a compelling narrative. and lastly, test and adapt. just like product development, brand building is iterative. listen to feedback and evolve as necessary. a brand is not just a logo or a tagline. it's an emotional and psychological relationship with your customers. be authentic, stay consistent, always be valuable.

Creating a brand from scratch involves defining its vision and core values, understanding the target audience, researching the market, designing a unique brand identity and voice, crafting a strategic launch plan, consistently representing the brand while allowing it to evolve, and building a community of brand advocates. Continuous feedback and adaptation are essential throughout the process to ensure alignment with market dynamics and customer needs.

Brand archetypes particularly this: https://iconicfox.com.au/brand-a... Really helps zone in the target audience , the image we want to portray and how we position ourselves

I would start with difining my brand vision and purpose. To do that, I need to do these: - Conducting a thorough market research - Developing a unique value proposition - Determining the personality and tone of my brand - Choosing a memorable and relevant brand name - Creating a distinctive logo and visual identity