What should I do to create an effective upcoming page before launching a product on Product Hunt?

You should be included in people's discussions, create new discussions yourself, and sincerely respond to the replies in the discussion you created. On Product Hunt, you should follow people's active hours and try to interact with more people.

Many times I'll check an upcoming page and I'll be confused as to what the product does or what problem it's trying to solve, so make sure that your product is easy to understand. If you'd like an example, you can check-out our upcoming page for our app RECRD here: https://www.producthunt.com/upco...

Building a PH ship page is a great way to gather support in the weeks before your actual launch.  Share your ship page across social channels, your website, current users, communities, reddit and other relevant places where you're connecting with people.  Once people sign up, you can send messages (emails) to all people that signed up. This way you can keep them up to date on your launch and quickly gather support on your launch day. ✨Best practices for ship pages ✨ 1️⃣ Add a custom background that is relevant to your product 2️⃣ Embed a link to your product in the description or title 3️⃣ Adding a title and description. Bullet lists often work well as you have limited space to describe your product, maybe use relevant emojis as each bullet.  4️⃣ If you don't have a video, upload a short Loom to this page where you explain what your product is. Little effort that provides a lot of context! 5️⃣ You can only send a message once a week on the free plan, so make sure to plan this ahead for your launch if you don't upgrade. 6️⃣ Add the widget to your website so people can sign up right from your website. I share resources like this and more in a dedicated product hunt community anyone is welcome to join! Just paste the text below into your browser. 👇 space.new/w/2k5rz9o