What shapes customer loyalty after ChatGPT disruption?
Raju Singh
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Mohammed Kheezar Hayat@zaryat
In my experience, people feel 'cheated' if generated content is pushed to them in the guise of a real human. Transparency seems to be the key.
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I believe consumer just move on to other tool when they feel that the other tool is more capable and efficient. Being loyal to any tool is not what customers have to do.
@anishsharma this trend is the new trend with thousands of tool with similar functionality coming out everyday. Big brands distinguish by throwing brand at the customer but not for very long now.
Transparency
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@stain in my conversation with founders, AI saas, specially in the mid funnel who only capitalised on low subscription fee had a very high churn. There was another startup the very next day challenging them with something new at a better price. Brands do not have this a big problem yet but as AI matures, they also will have this problem.
Customer loyalty in the post-ChatGPT era hinges on how well companies can personalize and humanize their AI interactions, ensuring customers feel valued and understood. Businesses that leverage AI to enhance, rather than replace, human connections will likely see a significant uptick in customer loyalty.