What's your process of making new products?
Toli
30 replies
I'm thinking of using the following process to launching my products:
1. Define Problem: something that I already solve for myself and would like to bring my solution to other people.
2. Define Functionality: what the software will be able to do and what – not.
3. Architecture: how is it going to work from the technical perspective? Which software will I use to implement it?
4. Mockup: wireframe to have an idea of what the user interface will look like.
5. Design in Figma.
6. Frontend implementation based on design.
7. Backend.
What do you think? Do you have a process that works for you?
Replies
Murali Gottumukkala@murali_aasaan
Market research on product fit as thats whats its going to decide on ur success
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@murali_aasaan how do you do a market research? For me, it's always hard to test without having an actual prototype. It's easier to spend a couple days building the thing and only then take it out in public and see if it sticks.
Step1.5 - I spend a lot of time searching for competition and then seeing the things that they've done well. Competition need not be doing exactly the same thing your new product - but you can easily pick great things from different places.
I've actually made a short video with detailed steps on this as well.
https://hsanat.gumroad.com/l/sta...
The product development process describes the six steps needed to take a product from initial concept to final market launch. This includes identifying a market need, researching the competition, ideating a solution, developing a product roadmap, and building a minimum viable product (MVP).
Receiptify Spotify
New product development is the process of bringing an original product idea to market. Although it differs by industry, it can essentially be broken down into six stages: ideation, research, planning, prototyping, sourcing, and costing
I absolutely agree with you
1. First, I will validate the idea by doing market researach or by launching an MVP
2. Then I will procees accordingly according to the feedback from MVP
Get high level feedback when working through points 1 and 4, and some iterative feedback as you do 5.
Don't take it for granted that other people see the problem in the same way you do; they might even face the same problem but perceive it in an entirely different way. This informs how you might need to adjust the way you market your product.
Also don't assume that an interface that 'makes sense' to you will be the same for others. Get people who resonate with the problem, but haven't seen too much of the designs, to tell you which words, icons, and layouts are easy for them to understand and use.
@jayvalmaraz How would you recommend to collect feedback effectively? What I frequently find is that my friends don't necessarily have the problem I'm trying to solve, and I haven't found an effective technique to get opinion from strangers yet...
@anatoliik Talking to friends can be hard, talking to strangers is even harder. I don't have a lot of experience with connecting with strangers. Normally you want to just keep building out a network until you have some decent connections that can be engaged; people who will be keen for a chat.
Once you get to the point that you're talking I think the most important thing is to be scientific. I try to always remind myself to: keep a script, make a plan, make another plan in case the conversation doesn't go to plan, go with the flow, then review. You can make collecting feedback a little project within itself. Every time you talk to someone you get the chance to evolve the script, and sometimes even evolve the idea.
Don't forget the goal of talking to people is to collect information, ask questions, and validate your assumptions. Oh and build relationships!
@jayvalmaraz so you're not actively looking for feedback but rather, make it a background task that you run as you socialise? I like your approach!
The product development process differs by industry, it can essentially be broken down into seven stages: ideation, research, planning, prototyping, sourcing, costing, and commercialization.
I like your process, although I would spend additional time on step number 1. Focusing on customers, customer interviews, and customer segmentation. Solving a problem for yourself might not be a big enough market segment to make a profit.
@jason_perez4 what's your approach to collecting feedback? How do you find a bunch of people from the target audience willing to speak to you?
@anatoliik There are many ways to collect feedback, from sending out surveys, phone calls, or setting up face to face meetings/customer discussions. By they way face to face meetings/customer discussions are always priceless. Use to work for a large company that had tons of user data, but when I spoke to customers face to face, I really go to understand what their problem was and what they would pay for. You can use FB groups or LinkedIn to find your target audience. Once you find your target audience, you can pose the question or even ask for help. It's amazing how many people who want to help.
We used design thinking (🤝) to coin a 5-step framework for service-based products!
1. Define a specific problem statement and vet through interviews
2. Use JTBD and competitor analysis to define what you do and how you differentiate
3. Charge for the value added and test prices until you land a sale
4. Systemize your sales process with a script and pipeline
5. Use growth hacks to build awareness, get more customers and pursue referrals
We went into full detail with an ebook and turned all this into a DIY Notion system 😁 What do you think of it?
Its a tedious process, and I believe defining and researching the problem is a core process in creating any product and I believe in that
Customer Segments, Value Proposition, Customer Relationships,
Revenue Streams, Key Resources, Key Activities, elevating business model, Cost Structure.
Glad to see step 1 as defining problem for one's self first (and assuming the market exists). I think these make for stronger products and companies at the end of the day.
@angelo_alessio Exactly. What I found out is that, at the end of the day, if you try to solve someone else’s problem that you don’t have yourself, you’re not convincing even if you do all the chores with the interviews and market analysis.
How many other people have this problem , and how can it be scaled?
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I would start with some unique idea and the validation of this idea.
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