SurferSeo is great for content writing and optimization.
Screaming Frog SEO Spider is a must for tech SEO.
Ahrefs and Semrush should be used for competitive analysis.
Also, don't forget about Google Search Console :)
@roy_outgrow Sure! Ahrefs seems to provide more accurate data regarding search volume and it focuses mostly on SEO. Semrush exaggerates search volume very often, but there you can analyse not only SEO, but also PPC, display and other marketing channels :)
@anna_caine Thanx Anna...I have heard about SEMrush exaggerating volumes earlier..wonder why they do it! But yeah...as you said..we can track multiple marketing channels all at once using SEMrush..that's a plus point I believe!
At InfraCode (https://www.infrastructurecode.i...) we use Mangools, Google Search Console, and Ahrefs, and have been consistently ranking in the top of our keyword clusters. But, I'd say that's more related to strategy versus tool. There's a tendency to over-use SEO tools and with different ways to calculate search volume and difficulty, it can become really confusing. So I'd say stick to one or two.
Ahref, Semrush, Grammerly, Canva, these are my essential tools i use in SEO, I also use, google keyword plannner to keyword research, I use cognative SEO, Moz is also usefull tool to check Da and Pa of any website.
Looking for a list of free, useful SEO tools:-
Keyword research tools
Ahrefs’ Backlink Checker
Google’s Rich Results Test
Google Search Console
Google’s Mobile-Friendly Test
SEO optimization begins with the development of the semantic core of the site https://mediaonemarketing.com.sg... – an important and expensive event that ultimately determines the effectiveness of attracting customers and the profitability of the project. It is from the semantic core that you should plan work on internal and external factors of website promotion.