What's the worst-performing acquisition channel for you right now? 😈
Frank Sondors
4 replies
Everybody has their best and worst acquisition channels.
What's your worst acquisition channel?
For us that's SEO. We need to make a ton of improvements.
Replies
Sawaram Suthar@sawarams
SEO is my best acquisition channel so far. Paid ad is our worst one as we didn't get success there.
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For our product, social media advertising has been the least effective channel, showing low conversion rates despite various targeting strategies.
Learning from all of you- I'm still working on a new service product and will come back when I'll experience first hand what's the worst-performing channel for my marketing strategy. Thanks for sharing, everyone!
PPC (paid search to be precise). We actually cut it off completely (kept only branded search atm).
Driving a lot of leads, demos and even opportunities but none of those converting to actual customers.
It's scary that we're super short of leads now because of this, but it's a period we need to overcome to focus on channels that drive revenue in the long-term perspective.