What's the one question you ask during user interviews that gives you valuable insights?
Mehmet Yitmen
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William Mathews@william_mathews1
How have you previously tried to solve this problem - If they haven't tried other things to solve it, it probably isn't a big enough problem!
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@william_mathews1 i think your product may fit in the market even if it is not solving a big problem. however, it will take moooore time for sure
@mehmet_yitmen1 it's a fair point, some "nice to have products" do work, but they are just harder to get going, you need more traction and stuff
To use this question well, you need to listen carefully and follow the user's story closely. Don't interrupt or take over the conversation. Let them decide where the talk goes.
- Understand how the user thinks
- Find out what the user believes
- Know what the user is frustrated with
- Know what the user is looking for
The most important question: “What would you change in the program for yourself?”
My favorite question is, "What could be the best use case for your life? The first one that comes to your mind."
Why?
Simple, effective, and recursive since it forces the other to think, and you can instantly follow up to a half-assed response with another why. It lets you dig as much as you want.
Understand how they describe your product