The first thing I do is look at what features it offers. If it seems like it is something I will enjoy or will solve a problem I have then I look at two things -- how much does it cost and do they have a free trial period (for sass products and other products and services that have recurring costs.)
Even if I don't think it fits in my budget ultimately, I will give it a try if I can get it for free for a period. If I absolutely love it, I'll figure out a way to afford it.
I rarely subscribe to anything without a free trial.
I have 2 questions when look into a product:
- Does it solve my problem?
- What is the price? Would be great if it is free. Otherwise, the price should be affordable. Btw, I think every SaaS should offer a free plan.