What's the fastest way to know which marketing channels work?

Senthil nathan
5 replies
Finding a marketing channel can be pretty hard that sometimes it might even take weeks or months. And it's not just the time but our efforts and resources. While you experiment on your different marketing channels, how did you find what worked for you and what others can learn from it?

Replies

Alexey Shashkov
Inspired product maker
I'm reading the book «Traction» by Gabriel Weinberg and Justin Mares now. There is a cool framework for it. 1. Brainstorm with a team and pick several traction channels that seemed promising. (ex. targeting blogs, publicity, search engine marketing»). 2. Then run a series of cheap tests in each (ex. sponsor a small newsletter, contact celebrities, place some Google ads) to see what worked and what didn’t. Keep track of the test results in a spreadsheet. 3. After running these experiments focus on the traction channel that seemed most promising and that «could move the needle» for its traction goal. For example, targeting blogs is your core channel. In the early days, the channel strategies of sponsoring mid-level bloggers in your niche and guest posting can allow you to acquire your first fifty thousand customers.
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Senthil nathan
Content at Wylo.
@shashcoffe , sure, Alexey, thanks. We've not tried guest posting till now. Will try doing that. :) And what you mean by 'sponsor a small newsletter'?
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Alexey Shashkov
Inspired product maker
@senthil_nathan9 «Sponsor a small newsletter» means to buy a mention or and ad in this newsletter.
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Senthil nathan
Content at Wylo.
@shashcoffe , guessed it. Cool. Makes sense. Will think about it too. :)
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Alexey Shashkov
Inspired product maker
@senthil_nathan9 You’re already very good at marketing! = )