What’s the best way or marketing strategy to grow your community for a niche product
Gloria
92 replies
Replies
Aaron O'Leary@aaronoleary
I think building in public is super effective but hard to nail down; some things I've seen work with it are:
- Setting a challenge eg; 30 days to build out this product
- doing deep dives into how you built something.
Share
@aaronoleary Will surely experiment this, Thanks for sharing!
@harsha_vardhan01 please avoid self promotion out of context. I see you're doing this for literally every single post out there
@aaronoleary i am trying to build in public as well but it is not as easy as it sounds. Sharing every up and down takes guts.
@aaronoleary hi Aaron. We made major updates to @insight7 (https://www.producthunt.com/prod...) and were asked to submit a description for approval to relaunch because we recently launched . We’ve done that but haven’t received a response yet. Could you help out.
Targeted content creation for the niche would be my way to go
@mehdi_rifai very true. But what if it’s a new space and there’s not much audience per se interested yet in your product or idea
@gloria_ayanbimpe I would question time to market then or drive interest by created enticing content. But it's going to be hard because you have to create the need for your product.
Content marketing can be great for niche products that can be grown in a specific community. The results of course won't be instant. But they'll be good in the long run.
Having a niche product is actually ideal to create a community.
You need to figure out where your community hangs out (online) and showcase how you can add value to them. (e.g. as a vacationwear brand you could also give recommendations towards certain travel routes). Ideally, those relate directly to the product you try to offer.
If you have a product that is related to a niche, you should try to get as many social media shares as possible. Your potential clients are most likely spending a lot of time on the Internet, so it is important to get the word out through various social media channels.
@andrew_mason3 valid point. Messaging could be difficult too but once you can nail that, this is a very great and useful strategy
Lean into the current community and see where there is common ground. Create an event based on your findings to attract similar community members. Your current community should be excited and will help spread the word. Might take a few different events to get it right, so have patience. As long as you’re providing value, they will come.
@gloria_ayanbimpe it’s always good to ask opinions about your product. How to improve it, and respond quickly, just like you did here. Make them feel like they are part of the product, always provide value where you can. Good luck, let me know how I can help.
I'm a big believer in finding out who the thought leaders in a niche are, then actively engaging to get them as advisors, evangelists, beta testers, etc
For me, it's just being really active and reaching out. For example, evoke-app.com is in the niche of developers building AI apps.
Seeing people that have followed me on PH and then connecting on Linkedin and introducing my product to them has been a great help
Creating blogs, videos, and emails would work great in the medium to long term. Engaging with the audience directly on Slack, Discord, and Reddit would work great in the short-term to medium-term. Also it depends a lot in the niche
contact and stay in touch with users one-on-one
In my experience, the best way to grow a community for a niche product is by providing value and sharing useful information. When I started my business, I made sure to create content that was informative and engaging, which helped me to attract followers who were interested in what I had to offer. I also made a point to engage with my audience and respond to their questions and comments, which helped to establish trust and credibility with my followers.
Another strategy that worked well for me was collaborating with other businesses and influencers in my niche. By partnering with others who had a similar audience, I was able to tap into their network and reach a wider audience. This not only helped me to grow my community, but also helped to establish myself as an authority in my niche.
Overall, the key to growing a community is to provide value and build relationships with your audience. By consistently sharing useful information, engaging with your followers, and collaborating with others in your niche, you can establish yourself as a trusted source of information and build a loyal following.
I think the focused should be on:
Channel
Content
Consistency
Try to get on 1-1 call with early members, help them with your product
Hello!
We are live on product hunt, Please upvote https://producthunt.com/posts/aa...
I appreciate feedback too! Thank you!
Hi Gloria, I have found that physically going out and meeting the clients fantastic. There is a different vibe with face to face meetings and trust/relationships are elevated to beyond online interactions.
@headlesshost Hmmm very different approach; barely considered that. Would explore that seeing that it worked for you.
However, what do you suggest when you have a global target audience?
@gloria_ayanbimpe Launching a SaaS product is like lighting a fire in the wind with wet matches. Once it's going it's fine but the initial stages can be difficult. Especially if the product is critical to the client. I worked for a company named Xero a few years ago and they really had to work hard to get anyone to try out their product. Lot's of face to face meetings. It now employs over 4500 people.
Best way to grow community is two ways
1. find your niche communities & engage without selling - twitter, reddit, linkedin
2. Create your own community - invite other users from 1. after engaging with them
For me, consistency would be number one. You need to design a content strategy that will show up on people's feeds regularly. Even if they might find your product interesting, they can forget it as quickly as they saw it, so you want to make sure you're showing up.
But be careful not to go about it in an aggressive way either.
Years ago at a small startup for music samples, those who signed up for usability interviews early on became champions and highly active in the platform. Staying in touch with them is a great idea!
I think user tests should ultimately be about getting and implementing product feedback, not marketing or sales, but this is a positive consequence.
Based on my experience
1. Being clear about who are you selling to
2. Trying to help your target audience out with care and love one by one
3. Selling your product to your target audience one by one
4. Iterating your product to make sure they love you
"Getting a 100 people to love you is far better than having a million people just sort of like you." - Paul Graham