What's the best book or course for learning product marketing?

Question

Hello_Joy · Accepted Answer

wow, actually I borrowed the book: One-week marketing by Mark Satterfield. I think I can learn some cool hacks we can use.

Balkrishna Karma · Answer

@dustingromero Thank you Dustin for sharing it. Will give it a read

Answer

I'd say "Crossing the Chasm" by Geoffrey Moore is a must-read for anyone looking to dive into product marketing in technology markets, and for a deeper understanding of marketing tactics, "Influence: The Psychology of Persuasion" by Robert Cialdini is a great resource.

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Try Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown

Alex Leroy · Answer

Amplitude has good ebook about user activation & rentention

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One book that I highly recommend for learning about product marketing is "Crossing the Chasm" by Geoffrey Moore.

Balkrishna Karma · Answer

@amb_stevenson Thanks for recommendation Ambrose

Balkrishna Karma · Answer

@terrell90robbie Yes, I have heard about it. Will give it a read. Thanks Robbie.

Gavriel Shaw · Answer

@amb_stevenson 100%

Gavriel Shaw · Answer

@alex_leroy Amplitude is an excellent platform. When I deployed it in 2017 into a FinTech they recommended the book Lean Analytics. A good read.

Anson Leung · Answer

@dustingromero @balkrishna_karma1 I think this is the blueprint that you can always go back and refer to!

While I subscribed for CXL online course, the Product Marketing mid-degree is very helpful with lots of basics.

I am a self-learn product marketer (was doing growth before), it is hard to begin at first!!

Let's connect and share any tips and self learning materials :)

Shaur ul Asar · Answer

Some popular books include "Crossing the Chasm" by Geoffrey Moore and "The Lean Product Playbook" by Dan Olsen. 
In terms of courses, "Product Marketing Essentials" by Product School and "Product Marketing for Technology Companies" by Udemy are highly rated.

Abdeljabbar Sfaoui · Answer

Crossing the Chasm -  Geoffrey Moore
Inspired-  Marty Cagan
The Lean Product Playbook  - Dan Olsen
Marketing High Technology - William Davidow

Answer

Contagious: Why Things Catch On by Jonah Berger for product marketing📚🔎

What's the best book or course for learning product marketing?

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