What’s an A/B test you’ve performed that surprised you and why?

Question

A/B tests are essential in understanding your audience and how to maximize the impact of your email marketing.

Gong Zijian · Accepted Answer

One A/B test that really took me by surprise involved changing the color of our "Add to Cart" button from green to red; surprisingly, conversions increased by 21%. It was a stark reminder that sometimes, conventional wisdom needs to be challenged to uncover what truly resonates with your audience.

Marianna · Answer

@zijian Wow - 21% is a huge increase in the CTR button. 
Definitely! A/B testing should be conducted in different email segments as well as websites till you reach a sufficient amount of prospects or visitors depending your goal

Answer

I once ran an A/B test on email sign-up form placements, expecting minimal impact. Surprisingly, moving the form to the top of the page increased conversions by over 30%, showcasing the power of visibility in user engagement.

What’s an A/B test you’ve performed that surprised you and why?

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