What role is AI playing in Search?

I have been thinking about this a lot recently and how with the advancements in LLMs its growing from basic keyword matching to sophisticated semantic understanding, the capabilities of search engines are expanding rapidly. One significant advancement is the integration of large language models (LLMs) and embedding models into search systems. You can read more about my thoughts here: https://www.querypal.com/rethink... I'd love to hear your views on this too. 1. How do you see AI shaping the future of search in your industry? 2. Have you experienced the benefits of advanced search technologies in your work or personal searches? 3. What challenges do you think are still on the horizon for AI in search? Looking forward to an engaging discussion!