What makes a successful marketing strategy? And how can I improve customer service in my business?

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As a marketing practitioner with relative success in Retail & QSR, I’ve seen that providing value is at the core of any successful marketing strategy. If you’re designing a strategy, ensure that you have layered value offerings across every step of your users journey. This will drive a fair amount of retention towards whatever you’re offering.

A successful marketing strategy from my perspective creates long-term value both for the company and the customers/clients. I think that marketing having recognition as a strategic function company-wide helps a lot. This then helps with securing a proper budget for implementing the strategy, engaging other important stakeholders in the company, and in turn having customer service brought to the forefront.

For better customer service, you may want to consider CRMs for IM tools. For example, a WhatsApp CRM where you can manage customers and employees. https://www.wascrm.com/

Many companies involved in business solutions, support, analysis, audit, strategy, project management, and operational excellence use Six Sigma in their operations. I would recommend that you take the Six Sigma Master Black Belt Training . This course helped solidify a number of things I've learned over the years that I didn't realize were part of the Six Sigma process. Six Sigma provides the tools and methodology to systematically improve processes by implementing measures to continuously monitor for improvement. I am already using the tools in some of my work projects. I liked the way the course was designed and the fact that you can go back and review the modules when you may need refresher training.

Understand customers needs. Train empathy. Encourage honest customer feedback. Set up a framework to measure your team's performance. Set individual and team goals. Streamline manual processes. Set and communicate service standards.

Create a resource center. Your support staff is on the front line with customers. Monitor social media channels. Create personas. Market customer service. Identify potential brand advocates. Create email templates for follow up.

In my opinion, a successful marketing strategy should consider customer preferences and interests. By capturing data from customers and clients, you can build and develop trusting relationships which will further enhance your company's offerings. As for customer service improvement, I'd recommend thinking about outsourcing as it has many benefits for a business https://www.pissedconsumer.com/f... Not only does it increase your company's availability to deal with customer concerns, but it will also cost you less money and give you the freedom to grow other aspects of your business.