What kind of promotion should I do for the upcoming BFCM?

Blake Evans
4 replies
Only 2 months left until the biggest sale of the year - Black Friday & Cyber Monday! So what kind of promotion do you think customers will be easily attracted to, especially on e-commerce platforms?

Replies

Rachel E. Allen
Product person at core
Depends. What's the product?
Blake Evans
Dynamic Marketer
@rachel_e_allen My team is currently launching an app to help merchants boost sales on e-commerce platforms. Therefore, during BFCM I don't know what kind of promotion will attract them to use my app?
Amanda Tunner
Marketing Strategist @ Flowio
The promotion can be various, it'll be depended on the type of products and who you're marketing to: - If you want to promote a B2B eCommerce app, you can give out sample products or free trials, discounts for feature packages, etc. - For B2C, it's a lot easier as the product is pretty common. The promotional strategy that you can think about includes % off sitewide, BOGO, extra % off on sale items, bundles, flash sales, etc.
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Blake Evans
Dynamic Marketer
@amanda_tunner Thank you! Your advices are very helpful
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