what is the most underrated way to promote your digital product as a solopreneur?

How important is tapping into your existing network? Reaching out to friends, family, colleagues, and acquaintances who might be interested in or know someone who could benefit from your digital product, does it really help?

Interesting question - gonna monitor this thread 🧵

Maybe SEO. This is a long-term strategy, but it can be very effective at driving organic traffic.

Leveraging the power of communities, like those found in niche forums or social media groups relevant to your product, is often an underrated method; to make the most of it, genuinely engage in discussions, offer value first, and use your product as a solution to problems when appropriate, as this builds trust and positions you as a thought leader.

The most underrated way to promote your digital product as a solopreneur is to tap into your existing network. This includes friends, family, colleagues, and acquaintances who might be interested in or know someone who could benefit from your product.