What is the most underrated marketing channel?
Hashir Ahmed
37 replies
Replies
Ruben Lozano@rubenlozanome
Word of mouth (WOM). Some startups only focus on data attribution and there is so much dark attribution out there. You will surprise by the volume of actions triggered by a third-person.
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SMS Marketing gets often overlooked, it can be a powerful way to engage with a mobile audience and drive action.
@aaron_morris5 That one is surely underrated in the current times.
Community Events!
Actually social networks. If you look at the real traffic of most corporate social networks and content, then there are incredible opportunities for growth.
@iren_ivashchinenko I suppose it's really still undervalued, and ultimately where people just have to spend most of their time.
Have you ever used Pinterest marketing, give it a try!
Guerrilla Marketing
Different communities.
I'd argue that email marketing is still heavily underrated. While it might seem old school, a well-curated and personalized email list can drive significant engagement.
Podcasting specifically in Europe and Asia.
social media, especially reddit and quora
I don't think street marketing is sufficiently exploited today. By choosing the right form and the right place, it can have a big impact on the target.
Social media particularly emerging ones (eg: TikTok) - under-explored by most brands and have more opportunities than the more matured channels
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@etiene_dalcol Simple, never advertise. Always give value and in exchange you will get what you want.
Marketing channel partners; they can be tough to find and secure but invaluable after the fact
Social medias. Reddit. Telegram and others.
Email & Reddit marketing.
word of mouth, in my opinion, remains massively underrated. it's nuanced, yes, and hard to scale, but the power in trusted recommendations from friends, peers, trusted sources - it's immense. people trust people, and that authentic connection can do wonders.
Blogging and podcasting. Everyone knows about it, but I feel most prioritize so many things over them. As a SaaS, these two things do so much more for us than posting on Instagram or FB.