What is the most important part in a landing page? How do you introduce your product in a best way?
Pinar Engur
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Hugh Lagrotteria@hugh_lagrotteria
To me, the most important part is the value prop statement. Where and how do you show your value to visitors? It needs to be clear, to the point, and obvious.
If they don't see immediate value, they have no reason to stick around to read more.
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@hugh_lagrotteria Thank you for your response! Yes, I totally agree. Showing your value by highlighting your difference is really important.
I believe many get it wrong today, but back in the day, Basecamp had great landing pages.
@recruiterpm Thank you! I will check it out. But I would like to learn why you find it great. What is the main difference?
@pinar_engur it was almost interactive background design, quick form that was easy and it allowed me to open an account right away and experience it.
In no more than a few seconds, the visitor should get the answer to the question "what's in it for me".
The dilemma is, how narrow and specific should you message be, based on what you perceive as the most likely prospective customer.
All parts are very important, but the most important part is where your future customers see those who have already left you positive feedback.
1. the page needs to explain to the target audience what the product is and why they should get it in clear, simple and intuitive way (can be a combination of text and visual images). if people don't understand it, then they won't try it!
2. show the social proof if available to establish credibility
@jaidayang Yes, explaining a product briefly in a clear way is really important. And of course, positive feedbacks are always a plus. Thank you!
Fascinating question, for me, is for sure USP, because that is about how you stand out from the crowd and why users should choose your product.
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