What is the easiest way to learn and create product explainer videos?
Ayush Agrawal
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Pranab Buragohain@pranabgohain
Loom? I also like using this free Chrome extension called "usebubbles"
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@pranabgohain Loom is great if you already have a product and just explaining it how to use. How about a video for showing your vision that what your product can do ? A animated kind of video iykwim
Are you asking about the content or the tools to make this happen?
I personally use Loom
Screen Run is the one I use lately and I love it
For product tutorial videos:
You can get on Loom and record yourself going through the product while explaining it!
Product vision / value proposition
As for showing the vision of what a product can do, that just requires some creativity and scripting. It may help to refer to the classic storytelling structure
1. (trend) big relevant change in your industry
2. (obstacles) specific problems people face
3. (wins & losses) what people are missing out on by not hopping on (w/ stats)
4. (promised land) what people stand to achieve with your solution / where they can go
5. (super powers) key features that help them achieve it (finally you talk about product)
6. CTA
That's the basic framework I use to create content that gets people excited about a solution. None of this stuff is easy!
Some interesting suggestions! We just finished ours using iMovie. Check out the link: