What is the best marketing growth hack that you actually used and saw results? 📈
Frank Sondors
22 replies
Let's help each other hack some growth.
If you could share your results, that would be fab.
For us it was targeting competitor clients where we knew we had a superior product to theirs.
Replies
Fabian Maume@fabian_maume
The results of growth hack depends a lot on your situation:
- What is your target audience?
- How long is your sales cycle?
- What is your pricing point?
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That is a great point Frank :)
What I have been most suprised with is the power of word-of-mouth marketing.
@sandradjajic how do you amplify that right now?
I've been doing podcasts, IG short stories, tweets, YouTube videos, referrals and all - but nothing really beats word of mouth. I'd say it's not about the "hack" but the strategy that resonates most with your product. I think targeting your competitor clients directly is a nice move.
@alexiscollado podcasts as in being a speaker? How did you figure out word of mouth? How do you make that grow?
Also as you do IG & YT, did join the TikTok train too?
@profy17 I'm both a perennial host and speaker! These days I host Fractional for my startup and it's been a way to target personas that are important to our fractional community. (top-tier fractional designers, engineers, makers, builders)
Word of mouth I think is based on long term goodwill. It's based on individual relationships I've build over time, and the sum of those positive experiences, leading them to make referrals or create user-generated content.
I tried influencer marketing for TikTok (for one campaign), but without a cohesive growth strategy + understanding whether the folks I was targeting were there, it wasn't worth it imo.
Landing pages optimized for specific keywords, hands down. Saw a noticeable uptick in organic traffic and conversions. Basically, create landing pages that target specific long-tail keywords related to your product. The trick is to balance SEO and user experience - don't just stuff keywords. Also, having a strong CTA is key. It's a bit of work, but the ROI can be significant.
One that I've seen in action here on PH is weekly Ai apps launch by UUKI team, I think Anil post is top today, he is from their team including many others. By launching this free tools for AI and free collections of Ai tools every week, they drive 1.5+ million traffic to their main product. You can see on their profile they have 10-15 launches so far.
@vladimir_zivkovic I'm thinking to build AI Sales Tools directory also. It will be a good lead-gen magnet. Just not sure if there's an off-the-shelf solution for building directories. Don't want my co-founders to spend their engineering time coding this together.
Launching in Asia was quite something 😆 Our servers practically exploded.
@profy17 Amazing stuff to discuss! We initially were cold-emailing blankly without any sequential or cohesive landing page to follow on. For example, when we sent a campaign to Digital marketing people, we briefed the problems they face without automating their marketing stuffs with a CTA to our main page of our product klamp lite - https://klamp.io/klamp-lite to know more. The Clicks were there but there were no sign-ups as they directly ended up in website (where no deep info of their problems would be there).
So, we thought of going an extra step of creating a specialized landing page, that again explains their problems in detail with CTA there. This had a huge response. Because (we felt), people can relate to those problems very well and try signing up for the product believing it would solve them all.
Talk to key customers and listen to their voices.
Programmatic SEO and auto-generated content work crazy well.
@canberk_ars Did you just use GPT out of the box for auto-generated content or any specialised AI content writing tool?
Oh, it really depends on the product and its market. sometimes just paid advertising is enough, and sometimes only email marketing can work. somewhere you can limit yourself to social networks... in any case, I think that symbiosis works best, and you should only focus on a particular channel if you know what works for you.
@zoia_stetsenko that is a good summary, try everything everywhere first, then narrow it down and focus on channel that works for the product, double down on it.