What is more important, the "product idea" or the "customer channels"?

I personally believe that it is customer channels because the team might have a good idea but if they can't take the product to the relevant community of potential customers, their efforts will die inside their own machines. Also, thinking of lean, the product idea should be built with the customers involvement. But if there are no flexible channels to reach them, it would be impossible to follow that approach.

I completely agree with you @naveed_rehman that the idea may be super exciting and amazing but its value cannot be measured or gained if its not in the pool of right users, so the need for the right customer channels is very important.

Completely agree. It's always Customer Channels. Without a product-market fit and without users an idea remains an idea. Even YouTube had starting troubles when it was a video dating platform called Tune In, Hook Up before it was YouTube. They had the product idea but almost no customers and almost shut down before pivoting and building what customers actually needed.

If you have "customer channels" with a mediocre product (or a re-packaged existing product), you would just become an additional commodity supplier. If you have a great "product idea" and fail to find "customer channels", your project wouldn't event launch. So the answer to your question depends on your goal. If you want to be truly succesful, you usually need both. But the "customer channels" might be more important.

Both are realy important. There is actually a concept of product channel fit that you might want to check out: https://brianbalfour.com/essays/...

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