What is a good cold e-mail?

For a cold email to be successful, it needs to grab the reader's attention, build trust, and clearly explain the benefits of your product. Just like a hook, line, and sinker!

Which give shiver to recipient 🤣🤣 But jokes aside, I think the best format is to give the context in the first few sentences and sets the objective.

I am also learning how to formulate successful cold emails for my current product EnVsion (https://envsion.io). From what I read online the best cold emails are short and straight to the point. By straight to the point they clearly communicate the value the product offers (e.g. make X more money, save Y time, etc.). The recipient know what to expect and can either accept to learn more or decide it is not for them.

Here's one of my favorite templates. It's a bit wordy, but it engages quickly and flows well. Feel free to copy and adapt the details if you so wish. :) Hi ___XXX___, Hope your week is going well! I must say, your most recent featured piece on the {{YourCompany}} blog was fantastic. The analytics team at {{MyCompany}} even referenced your research in their latest report on the unseen impact of AI. If you're curious, I've attached a copy for review at your convenience. Here at {{MyCompany}}, we just reworked the pricing model for Emblem, our most popular client management software. I'm confident that with {{MyCompany's}} robust cloud-based data tools at your disposal, {{YourCompany's}} growth next year will again eclipse its current record! Today, I'd like to offer you a 30-day risk-free trial of Emblem, presuming it serves {{YourCompany}} well; you'll save 28% annually thanks to our new flat-rate plan. To sweeten the deal, {{MyCompany}} is even willing to feature {{YourCompany}} atop the list of most valuable new clients in our upcoming shareholders' report. Just set up a quick call using my Calendly link, and we'll discuss the details together. Many thanks for your time, and I look forward to chatting with you soon! Respectfully, ___XXX___

I doubt there is any "perfect" cold email since it depends on the recipient always? What works for you may/may not work for me because our audience may be different. But when I experimented with a campaign (and it worked wonders for us!), I took inspiration from - https://goodsalesemails.com/ - https://betteroutreach.io/ One crucial point was personalization. We tried A/B/C testing with the following types. Type A: regular, boring "I am Richa from Upscale..." Type B: quirky intro and generic body Type C: personalized and direct copy across the email Type C got us the most conversations, but surprisingly Type A also got a few people responding positively. That's why I think there is no "perfect cold email" it all depends on how well you understand your audience and how well you show them that you know them/their challenges/have a solution specific to their pain point. That's been my learning in a short experience. Would love to learn if there are different thoughts/experiences. 🤝

I always got the highest response rates when I put a personalized comment in the beginning of the email!

An excellent cold email if it's for sales, should have >> Subject hook (as it makes the reader open the email) >> Attractive 1st line of the body which is usually personalized (not the generic personalization like "we are connected on LinkedIn") >> Problem focus & empathizing statements >> A few stats/numbers on how you have solved for others >> Non intrusive CTA (Remember, you are still knocking on the door, so don't barge in)

I often start by just sending a question: ~~~~~ Hello, A quick question, please: Who would be the correct person in your organization to talk about marketing? I ask on behalf of ______, a company that is interested in _____ with yours. With best regards, Tedel ~~~~~ Once they reply, then you have a correrct contact, and you are not sending a cold e-mail any more. They already expect your next letter.

Is there even a template that works as a general one? Through our experience sending thousands and thousands of cold e-mails manually and through e-mail automation tools it's ALL about A/B testing. Every new audience reacted on new triggers often needs a certain word count to not skip the e-mail or on the other side even worse not understand what the topic of the e-mail is. I would be super interested in: What are your usual open and reply rates you see for this kind of outreach?

A good cold email is one that effectively communicates the purpose of the email while also being polite and professional. Here are a few tips for writing a good cold email: 1. Identify your target audience and personalize your email to them. 2. Be clear and concise in your subject line and opening sentence. 3. Provide value to the recipient by offering a solution to a problem they may have or mentioning a common interest. 4. Keep the email short and to the point. Focus on one goal or ask. 5. End the email with a clear call-to-action and provide your contact information. 6. Proofread your email for spelling and grammar errors. 7. Avoid using a generic salutation like "Dear Sir/Madam" and instead find a personal contact if possible. Remember, a cold email is an introduction, so don't try to sell too hard or ask for too much in one email. The goal is to start a dialogue and establish a relationship with the recipient

Good video from YC about that:

Hi Sveta!!! This is Ashlyn, SEO Specialist @ Serpple Private Limited... I have done cold email with good response from the users.. Cold emails are commonly used in sales and marketing to reach out to new prospects and start a conversation with them. Cold e-mail is sending a personal mail to the client or customer to initiate contact with us to generate interest in a product or service. However, it's important to follow ethical and legal guidelines when sending cold emails, inorder to avoid spamming... Let me explain you the format... 👉 Good and catchy subject line must be followed. 👉 Content must be started with the introduction of users details, problem in work and the solution must be given by us by explaining the benefits of our side... 👉 For example: We have Serpple - An advanced SEO Tool to track all your keyword rankings for increasing high traffic with 99.5% accuracy... 👉 Content should be short and catchy... Long form content shoud be avoided... 👉 Finally, CTA must be given....