What do you think is the single most important thing that can make or break a brand?

Question

Accepted Answer

I think that being real is the most important thing when it comes to building a successful brand.

In today's world, people are smart and can easily tell when someone is not being honest or has no integrity. So, it's important to stay true to the values and mission of your brand and to be open and honest with your audience.

Harry · Answer

In my opinion, the single most important thing that can make or break a brand is its reputation.

Katie Paganuzzi · Answer

The company culture

Shannon Coulon · Answer

@mpaine Yes, absolutely. This almost sounds like responsibility as a brand.

Sandra Djajic · Answer

a positive reputation

Hobart K · Answer

Meeting customers' expectations.

Magic Mike Paine · Answer

Integrity. In the customer relationship and the product or service itself.

Shannon Coulon · Answer

@sandradjajic Hi Sandra! I agree a positive reputation goes such a long way, especially in building relationships with customers.

Bakemono Fra · Answer

It being sincere, transparent and with strong values

Shannon Coulon · Answer

@katie_paganuzzi This is golden. We have a couple of podcasts talking about this exactly 👏

Shannon Coulon · Answer

@junaid_ali9 Thanks for your response Junaid! Yes it is so important to have a positive reputation.

What do you think is the single most important thing that can make or break a brand?

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