What do you think are the best ways to market a product or service?

Well-defining 4Ps, planning a comprehensive GTM strategy, and most important - figuring out your TG and the touchpoints to reach them.

Use channels where your audience is.

If you have a product, that's already great! Then, just know what your product does well and pinpoint the pain it solves. Next, try to look online for communities that are looking for those types of solutions. Give it for free access and see how it's being received by them. Be responsive and do the appropriate iterations based on the feedback. Repeat the process and I think, the product will market itself through word of mouth. You could later adopt a more aggressive approach for the marketing content etc...but if you start as a startup, money is tight! I think that approach is the one that makes more sense to me. Go simple first then you could try to go with a more complex marketing strategy. Cheers.

Study your ICP to understand where they spend time. Focus on "Where"

I think it's to write quality content.

Well-defined target market, 5 p's, and USP. Use of social media and digital platforms.

There are many ways to market a product or service, but the most effective methods usually involve combining multiple strategies. One way to start is by doing customer research and understanding your target audience's needs. Then, create content that addresses those needs in an engaging and interesting way. You should also use social media platforms like Facebook and Twitter to reach out to potential customers directly. Finally, spend time building relationships with them so that they feel inclined to promote your product or service on their own accord.

All the digital channels go hand in hand whether it be SEM, SMM, or SEO but all in all, SEO is most reliable thing to put effort into as it converts your Shopify store to a brand with permanent audience Look here at this Shopify store for clearance https://shardblades.com

Cultivating an active community around the product using social media.

There are many ways to market a product or service like building its authority on social sites, or I can help you market it by writing a detailed review of your product on my blog. Ping me at thesoftwareguy1994 at gmail.com with your name and product name as the subject.