What do you look for in a marketing analytics tool?
Atharva Joshi
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![Bobby Thompson](https://ph-avatars.imgix.net/5830876/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Bobby Thompson@bobbyt_89
In an ideal marketing analytics tool, I seek user-friendliness, robust data aggregation capabilities from multiple sources, customizable dashboards with real-time insights, predictive analytics, integration compatibility with other tools, and strong customer support to help make informed and efficient decisions.
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I look for a marketing analytics tool that offers comprehensive data integration, real-time analysis, user-friendly visualization, and actionable insights to effectively measure and optimize marketing strategies.