🕵️ What are your Top 3 Secrets before launch? Here’s mine.
Kausambi Manjita
51 replies
Launching a product is as much art as science. Personally for me, over several successful launches, I now have 3 must haves -
1. Dog-food it
Thoroughly used it for a day yourself. Make sure everything ticks. You don't need to be perfect, but don't be caught unawares.
2. Get alpha feedback
Get at least a couple 3p users who are not the makers to try it. Get a sense of whether it’s easy and it works. As makers, we suffer from the curse of knowledge and we know how exactly things work.
3. Measure, measure, measure
Have a way to understand how users are using your product! Esp. on the day of a launch, details on engagement, usage & adoption can really help you take right decisions for the road ahead.
What are your must-haves?
Replies
Paroksh Saxena@paroksh_saxena1
This is a good list :+1:
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@paroksh_saxena1 Thanks! What's been your experience?
A very thorough list! Very useful.
A must-have list for me will be
1. Test for leakages and broken links before going live. It won't make sense if we are bringing in the traffic but the users are getting lost or having trouble proceeding forward.
2. Pre & Post-launch
The launches should be planned in advance with all the relevant team members in the loop. In addition, external or third-party validation might prove helpful as well.
Post-launch experience should also be taken into consideration - it could be a certain user delight through rewards or maybe free access ( whatsoever is relevant to the end-user).
3. Analyze, Tweak & Iterate
Document the learnings - failures as well as successes and work out on solutions for the next launch.
This makes a lot of sense, definitely something we will be implementing for our upcoming launch on 17th August.
The list is spot-on!🌟, Would be helpful in launching a product 🚀
A very well crafted top notch list
@surabhi_mohadikar1 have you experienced it personally?
A must, indeed!
Insightful!
These points make a lot of sense. Thanks for sharing!
Innovation at its finest! Kudos for raising the bar.
Elevating convenience and intelligence
Super useful insights for any product launch 🚀 !
Good to know this :)
Very helpful! thanks for sharing!
Simple 3 handy points to remember. Very helpful!
it's useful tips for me, thankyou for sharing :D
@villadagopakar are you launching soon?
Very insightful and spot-on, saving it for later launches