What are your thoughts on the future of CRM?

Rachel Hayes
2 replies
There is no question that CRM will continue to change in a big way. However, it remains unclear how changes like the use of artificial intelligence, machine learning, and big data analytics will impact customer relationships. Clearly artificial intelligence has been taking over a number of jobs as we speak. It's only logical for marketing to be next with the invention of all these companies trying to capture your time on the internet in order to create more accurate customer profiles. We're witnessing everything from Google and Facebook doing this, to Alexa now acting as our portal into devices like smart plugs or lights. What are your thoughts?

Replies

Cofounder & COO @ folk
Hi there. I'm the founder of folk, we're trying to build a no-code CRM. “No-code” is probably a very bad word to define what it should describe. “No-code” probably better refers to a new paradigm in the way people are using software: they are looking for tools that combine a very simple interface + deep customization/integrations options. We believe this new paradigm will progressively generalize to other product categories in the enterprise. Many large categories have been reinvented by “no-code” tools like Website builders (eg Webflow), ERPs (eg Airtable), Knowledge Bases (eg Notion) or e-Commerce builders (eg Shopify). We’re bringing the power of No-Code to the largest SaaS category, CRMs. In this way, we’re not only planning to reinvent traditional CRMs, we’re democratizing the use of CRMs to all contact-centric use cases and make it accessible to the long tail of small businesses. What do you think?
CEO of SocialEpoch www.wascrm.com
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