What are your thoughts on the future of CRM?

Rachel Hayes
2 replies
There is no question that CRM will continue to change in a big way. However, it remains unclear how changes like the use of artificial intelligence, machine learning, and big data analytics will impact customer relationships. Clearly artificial intelligence has been taking over a number of jobs as we speak. It's only logical for marketing to be next with the invention of all these companies trying to capture your time on the internet in order to create more accurate customer profiles. We're witnessing everything from Google and Facebook doing this, to Alexa now acting as our portal into devices like smart plugs or lights. What are your thoughts?


Simo Lemhandez
Hi there. I'm the founder of folk, we're trying to build a no-code CRM. “No-code” is probably a very bad word to define what it should describe. “No-code” probably better refers to a new paradigm in the way people are using software: they are looking for tools that combine a very simple interface + deep customization/integrations options. We believe this new paradigm will progressively generalize to other product categories in the enterprise. Many large categories have been reinvented by “no-code” tools like Website builders (eg Webflow), ERPs (eg Airtable), Knowledge Bases (eg Notion) or e-Commerce builders (eg Shopify). We’re bringing the power of No-Code to the largest SaaS category, CRMs. In this way, we’re not only planning to reinvent traditional CRMs, we’re democratizing the use of CRMs to all contact-centric use cases and make it accessible to the long tail of small businesses. What do you think?
Scott Chen
SocialEpoch would be the greatest option if you're looking for a complete WhatsApp marketing tool for your business. Thanks to features like its close integration with Shopify, multichannel chat widget, and shared inbox, WhatsApp has everything you need for business marketing. On the other hand, if you're merely interested in mass WhatsApp messaging for your business and don't need (or want to pay for) extra features, SocialEpoch would be a great option with its anti-blocking technology. Whatever application you finally choose to use, always follow WhatsApp broadcast best practices to avoid getting blacklisted and having your users designate your messages as spam. After all, you wouldn't want to just aim to alienate customers. Businesses may use WhatsApp to start one-on-one conversations with their present and potential clients using a variety of techniques. These discussions not only result in lower drop-off rates but also give the customer a better engagement experience, piquing their interest in the company. Businesses can gather consumer leads and messages from a range of online sources, including websites and social media platforms, with the use of SocialEpoch CRM. Live conversation with contacts You may instantly communicate with your contacts using WhatsApp CRM thanks to a built-in live chat system. Without leaving the SocialEpoch CRM, you may send and receive messages and documents in real time. Sending broadcast messages is as easy as selecting the recipients from your contacts list and composing a message. As an alternative, you can build new templates or select ones that have already been stored.