What are your favorite lead generation strategies on Product Hunt?
Johnberg Arslan
5 replies
We are going to launch a new product on PH and it will be our first launch. What are your best strategies for lead gen on PH?
Replies
Artem@martynovartemiy
if you don't have a large marketing budget - it's got to be organic. which is basically two things: (1) posting content consistently and (2) commenting on other people's content. you can do it here. you can get more engagement if you do it on social networks too. LinkedIn is great for b2b products because there you can easily find people in specific positions and specific companies. Twitter, Facebook, TikTok and Instagram are better for b2c
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@martynovartemiy Thanks for sharing! I am also trying to engage with different topics on a daily basis but I would love to turn most of followers into leads somehow :)
@canberk_ars Yeah that's a classic marketing challenge: moving people from the "nurture" stage to the "action" stage.
To do that you need what I call a DLCA offer meaning that it must be
(1) something they Desire,
(2) something that means Limited Commitment for them - because at this point they don't trust you enough to fully commit to being a client,
(3) and have a clear call to Action they can do to become a lead.
What you seem to be doing when "trying to engage with different topics on a daily basis" sounds like a "nurture" stage activity. Which is great but doesn't necessarily motivate people to move to the "action" stage. It's like having a really good connection with someone you like but never asking them out, you know? So think about whether you are doing enough to incentivize them to become a lead