What are the most common storytelling mistakes you see startup founders making?
Chikodi Chima
12 replies
The best startups are the ones with the best stories, but there are common mistakes early stage founders make that sabotage their progress.
Selling features not benefits is one of the most common.
What other examples have you’ve seen?
Replies
Katja Alissa Mueller@katjaalissamueller
Talking about I/we/us, rather than you.
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@katjaalissamueller Exactly. No one wants an email, they want a “me-mail.”
Not knowing what your story is in the first place, is a big one.
@alysha_light Totally. What you think is cool and what the audience needs have to align, otherwise there’s no story.
Stories that are not focus and try to be everything.
@phil_bill Great point. And there’s the pain of inaction, which is an important piece of the persuasion puzzle.
Making everything about themselves and not about their customers
Founders often overcomplicate their pitch, making it hard to follow. Also, they sometimes focus too much on themselves rather than on solving the customer's problem. Keep it simple and customer-centric!