What are the lead generation techniques do you recommend to use?
Karan Parmar
7 replies
For SaaS business, what are the best lead generation techniques you would recommend to fellow entrepreneurs?
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Dipali Kumari@dipali_kumari1
There are few techniques to lead generation strategies(https://www.corefactors.in/) that I recommend for your use:
1 .Create a LOT of opt-in opportunities and make them irresistible.
2. Always be testing, but test the right way.
3. Make landing pages clear and easy to take action on.
4. Write better ads
5. Give better offers.
6. Go nuts with remarketing.
7.Use Gmail ads to target competitors' customers.
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Depends highly on your business niche, there's no one-fits-all recommendation. Deal cycle, avg check, ltv, resources you have - those factors will directly influence your lead generation strategy
@katyaveremeichik makes sense. We are in a SAAS subscription based business model. Twinr - mobile app builder
@twinr_team You need to identify your ICP very clearly, and based on that define the digital spaces where your ICPs live. If that's social platforms - create accounts, if that's mainstream media - explore paid advertising there.
I'd start with exploring marketplaces like G2 and Capterra. SaaS products are often getting traction there.
Then, create content funnels based on your deal cycle, avg check, ltv and put them into action on the platforms your ICPs love the most.
Leverage google search both with organic and paid traffic generation. Explore competitors and their ways of lead generation to get ideas.