What are the biggest challenges for e-commerce sellers
Kuan-hsun Huang
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Richard Maxwell@richard_maxwell11a
Owning customer data - many sellers sell on Amazon and Etsy. The ecommerce sellers do not own the customer relationship - the platforms do. This leaves them vulnerable. You should always own your own primary sales channels.
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Tracking customers. Where they come from, when they buy, their activity, etc.
Marketing. There is a lot of competition in this group, which means it is very difficult to stand out.