What are the best, free marketing tools for mobile apps?
Aanya Kiara
6 replies
Hey, there I'm Aanya! đź‘‹ We are a group of college students working to create something on our own and make a difference in the world.
Recently we developed a mobile app that allows viewing Instagram stories secretly.
We are finding it challenging to promote the app without a proper budget at the moment.
We'd love to know your tips on how to market the product and highly appreciate the support! đź’•
Replies
Tyler Cote@tylercote
I am also working on a mobile app that I have just started advertising on Instagram.
A couple of tools that have proved useful:
jitter.video - Super intuitive motion graphics web app (think Figma, but for creating animated advertisements)
Plai - Really easy to set up A/B testing for finding which combinations of advertising content work best.
You can also do the above yourself (with a little more work). I basically have been using low-budget campaigns (say $6) on Instagram, and changing one variable at a time to see which content is most effective. First I used the same audience and trialed several different images. Then, I used the most effective image, but tweaked the audience slightly. Rinse and repeat. Best of luck!
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Launching soon!
I would suggest creating accounts on Instagram, TikTok, and YouTube. Begin uploading videos describing what your App does, why your users need it, and how it will solve a problem for them. It is great for creating awareness, but you must invest in sponsored advertisements for further expansion. The most beneficial ads you can run for your App are ""in-app"" ads.
@qudsia_ali Thank you so muchđź’• I created social media accounts and currently doing some research on how to target the best userbase. I never considered in-app advertisements. Thank you for the suggestion.
When I was thinking about a proper creation of my app, I faced with https://perpet.io/ which is a really updated and trusted option. This professional partner in app development is helping with organization, development, analysis of your project and making it work properly. I think that such a solution is an ideal feature if you are considering about your own app creation.