What are the 2023 marketing trends for a successful product launch?
Maria Noemi Hernandez
7 replies
I read your ideas!
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Karthik Tatikonda@karthik_tatikonda
These are the trends I'm betting on
1. Build in Public
2. Launching side products before the mail product launch and
3. Doing a soft launch on social media
What about you?
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@karthik_tatikonda Thanks for sharing, Karthik! I'm curious to know more about doing a soft launch on Social Media.
@mimih_arteaga Before launching on PH, you can do a soft launch on twitter/linkedin for a smaller audience.
There are 2 benefits to it
1. You will get early feedback which can be used to improve your product before the main launch and
2. You can also get social proof.
Personalization is becoming increasingly important in marketing, especially with the spread of AI-generated texts and creatives. By tailoring your message and content to the specific needs and interests of your target audience, by creating truly authentic tailored content, you will increase engagement and conversion rates. Personalization and authenticity, I think, will be top marketing trends for 2023. And you definitely can apply this to a product launch :)
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