What are some of the most impactful video marketing tactics/tools you use?

Curious to see what everyone uses, for context I work in a SaaS business whose target demographic is DTC businesses on Shopify, WooCommerce, and Adobe Commerce. We are a Video Marketing solution for our customers, but I'm really interested to see what else is out there in this space, what niche's have you guys found that really made a difference in your business?