What are some of the main struggles for successful Digital Marketing?

Question

I have always been curious to know how others approach this subject. I do believe that we all know about the main ones such as:

-Generating quality leads and conversions
-Measuring and proving ROI
-Keeping up with the constantly changing landscape

But I want to know some of the most unconventional struggles you have faced while working in digital marketing! Let's talk about it

Adam Krzywda · Accepted Answer

Hi Vijay, although this isn't necessarily unconventional, I think a major struggle affecting digital marketers is getting internal buy-in/approval from stakeholders. There are many great marketing ideas and tactics that never see the light of day because they get killed internally for a variety of different reasons. Part of the solution is actively involving all stakeholders in strategy development and over-communicating at every step of the process.

Carmela Padasas · Answer

This differs from what they offer but for all SaaS products, the main goal and struggle are to retain their clients. Of course, everybody wants to increase ARR/MRR, the question is "How?"

So they tend to focus on building community(open for feedback content creation, affiliate marketing), email campaigns, optimizing their product, and other strategies.

Carter Michael · Answer

With client work, it was always budget. Wanting results but not wanting to spend to get them.

Kulsoom Awan · Answer

- Catching up with the digital trends
- Creating engaging content 
- Building community of the same niche

Answer

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Mikhail Pashintsev · Answer

@adam_seoptimer, your point about internal buy-in from stakeholders is also crucial. It's essential to involve all stakeholders in the strategy development process and ensure clear communication at every step to overcome this challenge.

Carmela Padasas · Answer

Another challenge I see is focusing too much on the product.

Perfecting the product before launching resulted in a compromised audience and number on the waitlist.

Set numbers and deadlines

Vijay Arora · Answer

@adam_seoptimer I think you are making a great point here. I also believe that it is one of the main aspects that needs to be taken into account.

Carmela Padasas · Answer

@adam_seoptimer Just sharing one struggle and the next steps is enough

Mikhail Pashintsev · Answer

@carmela_padasas, your emphasis on client retention for SaaS products is spot on. Building a community, optimizing products, and implementing effective strategies are key to increasing ARR/MRR.

Mikhail Pashintsev · Answer

@carter_michael Balancing the desire for results with budget limitations is a common struggle...

Mikhail Pashintsev · Answer

@vijay_arora3 I completely agree with the main struggles which was highlighted. I believe one of the key issues that often gets overlooked is the shortage of experienced experts with both hard and soft skills in the field. Cause in the end team it's everything...

What are some of the main struggles for successful Digital Marketing?

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