What are some common mistakes that people make when marketing their SaaS?

Hey @mjain_mayank, some mistakes at top of my mind would be targetting a broader audience, not a lot of Focus on SEO, and not focussing on differentiation. Would love to know your thoughts on the same.

Hey Mayank, One of the common mistakes that I've seen is lack of understanding of the target audience. Just taking a extra few hours to flesh out consumer personas, doing a thorough STP exercise. The old adage - "Stick to the basics" perfectly applies here. All the fancy marketing strategies need a solid foundation to build on. Unfortunately, that's the boring work and skipping that could lead to some 'at risk' buildings (or campaigns) in times of calamities. Hope this helps! :)

Hey @mjain_mayank, Not to test product positioning before launch of marketing campaign 😉. To test it it's ok to ask for feedback on your landing page and launch some google ads to test the tagline and description.

Focusing on features and all the amazing work done (horizontal) v. going deeper on solving one big problem really well (vertical).

Wrong audience. I've found a really cool post about it on LinkedIn, but I can remember the author's name. Here is a c/p of that I've saved: Who is EXACTLY your MVC (Minimal Viable Customer)? It’s the first dude that pulled out a credit card from his wallet To use your tool, buy your product, subscribe to your platform. And these are the questions. I am mostly interested in: > Why did he pull out his credit card? > When exactly did he say “God, it’s EXACTLY what I was looking for?” > Who is he? > Where did he hear about your product? > How does he describe the pain you are solving for him? > How will he describe your solutions to others? > Which plan did he buy? How much did he spend? > Could we charge him more? Why? Why not? > How many people like him are there?

I analyze and wrote about thousands of profitable Micro SaaS products to 15000 subscribers at Micro SaaS Ideas Here are a few mistakes people usually make: - Not giving enough time to marketing - Marketing is different from coding. In most cases, the output from marketing takes time and it needs some patience to experiment more and experiment often - Not spending time on creating quality demos. - Not betting on creating side projects that helps market the main product - Not betting early on SEO - Some products need sales than marketing. Picking marketing instead of sales will eventually take time to get customers in these cases. Specifically for bigger B2B products.

This is a common mistake people make when marketing their SaaS products. People think that their work is done once they've built the product, put it on a couple of websites, and made a few social media posts. But marketing is never done!! You have to keep at it, and the only way to do that is to ensure that you are continually responding to customer feedback and improving your product based on their suggestions.

If you are using email to market your product, it's essential to use the Onboarding sequence to encourage your prospects to convert. The Onboarding sequence is a series of emails sent to your customer to introduce them to your product and get them to convert. These emails are sent to a prospect frequently so they can be introduced to the product in easy-to-digest chunks. These emails should be concise, so the receiver gets the point and converts into a customer.

Prioritizing functions ahead of the tangible benefits users get by using the product. Functions are nice but you don't use a hammer because you're a hammer enthusiast, you use it to hang a picture on the wall. Another thing is trying to reach people on irrelevant channels. Audience always exists, when there's no reaction maybe you made a message that won't resonate with them or they don't exist on the marketing channel you use.