What advice would you give to a small business that is looking to start spending money in marketing?

exciting times ahead for your business! as someone who's navigated this path, here are some nuggets that i've found helpful: 1. know your audience: before spending a dime, have a crystal-clear understanding of who your audience is. this will guide your strategy, channels, messaging. every dollar spent should lead you closer to them. 2. start small: begin with small investments, measure the outcomes. marketing can be a money pit if you're not careful. use these small tests to learn what works and what doesn't. 3. focus on content: it's not about loud sales pitches anymore. provide value, educate, entertain. your content should be something your audience looks forward to. 4. leverage organic before paid: strong organic presence can significantly boost your paid efforts. nurture your organic channels, build relationships, create communities. 5. track everything: the beauty of digital marketing is that everything can be measured. use this data to continuously optimize your efforts. 6. and finally, patience: great marketing takes time. it's not a switch that you can flip on and off. be patient, consistent and the results will follow. happy marketing mate!

Incredible feedback and I couldn’t agree more. This was well thought out, you must do this for a living. Thanks for responding.

As a fellow entrepreneur who's been there, here's some advice: Know your audience: Understand them inside out; it guides your strategy. Start small: Test the waters first; learn what works and what doesn't. Focus on content: Provide value, educate, entertain - make it irresistible. Leverage organic first: Build relationships, create communities, and boost your paid efforts. Track everything: Measure, analyze, and optimize your efforts using digital data. Also, don't forget that you can register a US company https://startfleet.io/ to get extra perks. I hope that helps!