We recently reached $100k+ ARR. How we did it.

Mark Prutskiy
5 replies
Just organically with App Store Optimization. You have to ask why only organically? Because our unit economy is still negative in paid acquisition channels. Follow me on Twitter https://twitter.com/mark_prutskyi to get detailed insights. Check how our ASO looks like: App Store - https://apps.apple.com/app/apple... Google Play - https://play.google.com/store/ap...

Replies

Vitali G
Sounds really cool! If you would have to choose one tip, what kind of a advice it will be?
Mark Prutskiy
@vitaligisko Read books on how startup works. Without this, you can spend too much time understanding how it works.
Vitali G
@mark_prutskiy Alright, your top 3 books on how startup works? Mine is Zero to One by Peter Thiel, The Lean Startup by Eric Ries, Thinking, Fast and Slow by Daniel Kahneman. Last one is not about startups itself but I would recommend it to every entrepreneur/startup founder
Mark Prutskiy
@vitaligisko 1. The Lean Startup; 2. Blue Ocean Strategy; 3. The Startup Owner's Manual. I'd say my best. Zero to One by Peter Thiel - more about motivations. Thinking, Fast and Slow by Daniel Kahneman - more about how the human brain works. But they can't help you figure out how to build your company step by step from the ground up.