Waitlist or no waitlist?

Aditya Kaushik
4 replies
For many product hunt launches, I have seen people utilise waitlists while some launch right away. What is better? With waitlist or without waitlist? I think waitlist builds anticipation and helps you regulate the amount of people using the product but direct access lets you test the scale that your product can handle.

Replies

John Carmichael
I think there is another aspect... a wait list builds anticipation which can lead to disappointment depending on how well the app/site/platform is built. I've joined a few waitlists and then when their launch day finally came around I had imagined something much bigger or better in my mind. Based on that logic I would say it is better to launch right away, but quietly. Get feedback from a close circle and build up from there.
Aditya Kaushik
@john_carmichael True that disappointment is also possible. I guess it's about setting right expectations if there is a waitlist or launch directly! Also, excited about your launch! Will check it out!
John Carmichael
@adityakaushik38 absolutely! I've seen a few launches on here promising big things and then completely failed to deliver... the end result, I cannot remember who they were anymore. Absolutely manage expectations. Yes please do, you can find us on the Liffery product page... looking forward to hearing your thoughts.