Visitors DOWN but sales UP #buildinpublic

Hugh Dawkins
5 replies
Users down 15% compared to the previous week πŸ“‰ Sales up (sold 2x Product HQ dashboards) compared to previous week πŸ“ˆ What numbers are you tracking on a weekly basis? What metrics are often overlooked in favour in less informative metrics?

Replies

Pierre Kraus
Business Analyst @Telios
I think what matters is the conversion rate, it helps to put in perspective the number of visitors you get. Also the bounce rate, average time spent on the website and the number of actions made (are your CTAs effective?) by a visitor are good metrics to know if your website retains attention.
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Hugh Dawkins
Notion ambassadorπŸ§‘πŸ½β€πŸ’»
@pierre_kraus 100% agree! Actions taken by visitors on site is crucial
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Nishith from PLG Works
Founder, PLG Works
@pierre_kraus @hugh_dawkins Agree. And I wonder how off would conversion rate, bounce rate etc go around the time when you launch on PH. The spike is bound to terribly affect conversion numbers.
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Hugh Dawkins
Notion ambassadorπŸ§‘πŸ½β€πŸ’»
Pierre Kraus
Business Analyst @Telios
@hugh_dawkins @nishith_shah Good point! For a per week analysis, you can always exclude the launch week.
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