Using simple analogies instead of features, sharing the Founder's experience.
Paul Sher
4 replies
Hey all,
Pavel here, founder of FuseBase, previously called Nimbus.
Our product does a ton of helpful stuff which makes it tricky to explain simply! A common issue for broad tools.
After lots of tests, we learned to explain value through basic real-life stories - not fancy features. Since it's focused on easy client teamwork, we use a restaurant analogy. Shows internal team "kitchen" versus external "dining portal" areas.
Way easier for people to understand now!
Our launch page has a video and founder's message laying it out. Clients dig the simple framing, check it out
https://www.producthunt.com/post...
Please share what works for you simplifying complex messages!
Replies
Uladzimir Yankovich@yankovichv
Yes, I agree. Metaphors always work great. But, probably, a guarantee of revenue growth works even better 😂.
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Hi Pavel, love the restaurant analogy and the simplification of FuseBase! 🙌 A broad tool can be a tough sell but your approach, explaining value through relatable stories and emphasizing on the teamwork aspect, makes it a lot more comprehensible. By the way, the video on the launch page is a hit. 👏 As for simplifying complex messages, I rely heavily on visual aids - infographics or simple doodles. They manage to convey so much in so little time! Let's continue making tech easy for everyone! 👍
Great job with the real-life stories. Simplifying complex messages, real simple: 1) Start with the Pain Point(s)/Problem(s) Solved, and user value received; 2) Summarize how the issues (in Point #1) are addressed; 3) Wordsmith; be as concise as possible.