Two questions that will help you understand who your target audience is.
mashelenn
2 replies
Many people work freelance and use their social media accounts as a sales channel.
To create content that will bring in clients, you need to know who your target audience is.
Sometimes people confuse their target audience with those in their niche.
For example, you edit videos for creators and show editing techniques on your social media.
When you show editing techniques, it may interest freelancers like you who offer editing services.
This content should be in your feed, but the main content should answer the question: how can this content be useful to my target client?
Your target audience wants to see examples of your work, reviews, deadlines, types of services, terms of working with you, your uniqueness, why they should choose you, etc.
So to understand who your real target audience is, ask yourself these two questions:
1. What am I doing?
2. Who needs it?
Replies
Janak Patel@janak_patel56
Identifying the target audiences starts from day one, when you think about starting your services or building products.
You can even validate by talking offline and asking online your targeted audiences where are you interested in this kind of service or not.
Spreading knowledge/skills that help your targeted audiences to grow makes online selling easy for you
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