To be (niche), or not to be (niche)

Jamie Page
5 replies
With an upcoming launch, I'm trying to figure out whether we appeal to a wider audience with a less niche and more competitive title -OR- we go all in and own a small niche term and therefore have smaller market potential. The question is: What title provokes the most interest to you?

Replies

Ashrey Ignise R
Kinda have to take the third door here and say niche helps you penetrate the market like a sharp needle, rather than a blunt knife (general value). But once you’re inside the market, you can expand beyond your niche and attempt to become an all-in-one solution
Elly
What appeals more to your target audience?