Tiered pricing for the course launch: process and results

Hey Product Hunters! Recently I launched a newsletter with weekly marketing case studies. I want to share with you an experience with tiered pricing for the course launch (part of the issue). "The tiered pricing approach was interesting. I wasn’t sure what to price my course at, and someone suggested that I implement a system where, as more course seats were sold, the price increased. The first 15 seats would be priced at $99 each, the next 15 would be priced at $129 each, and it would increase from there. This structure incentivized purchasing earlier rather than waiting because price-wise, it was always the right time to buy. It also made folks more excited about “getting in early”, before the price increased. And finally, I knew that when I officially launched the course, I would increase my price some more. I’d go from the pre-sale tiered price of $159/seat and increase it to $289/seat at launch. The entire week before the official launch, I tweeted about the course and reminded folks that this was their last chance to get in before the price increased. This build-up led to nearly $1100 in just one week." Revenue split so far: $5,000 group license $4,788 pre-sales $289 sales after the launch If you liked it, you can subscribe to my free newsletter 😊 https://makerbox.ck.page/marketi...