This is Why you should get started with email marketing today
Edun Kerry
13 replies
1️⃣. Cost-effective: Email marketing is relatively inexpensive compared to other marketing methods, making it accessible to businesses of all sizes.
2️⃣. High ROI: Email marketing can deliver a high return on investment (ROI), making it a worthwhile investment for any business.
3️⃣. Targeted: Email marketing allows you to segment your audience and send targeted messages to specific groups of people, increasing the chances that your message will be well-received.
4️⃣. Measurable: Email marketing provides a wealth of data that can be used to track the success of your campaigns, including open rates, click-through rates, and conversion rates.
5️⃣. Personalized: Email marketing allows you to personalize your messages to each individual recipient, which can increase engagement and conversion rates.
6️⃣. Automated: Email marketing campaigns can be automated, which saves time and resources.
7️⃣. Cross-selling and upselling: Email marketing can be used to promote complementary or related products, increasing the chances of a sale.
8️⃣. Keeps you top of mind: Regularly sending email campaigns keeps your business top of mind with your audience, increasing the likelihood they will turn to your business when they are ready to make a purchase.
What other reasons would you add to the list ?
Replies
Andrew Laurentiu@andrew_laurentiu
Thanks! I recommend always verifying the email lists. See this post for some free and paid tools https://unspam.email/articles/em...
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I would add no middlemen between you and your customer AND independence from other parties to maintain your relationship. With email you are closer to your customer in my opinion :)
@bakemono @edun_kerry
Great points. However building an email list with genuine users takes time. When you are just starting out promoting your product, putting a middle man in between may actually be better and give all the benefits @edun_kerry pointed to. I am building for just that. - https://www.producthunt.com/upco...
Very interesting!! I will consider it
Email marketing is a great tool for any business to have in its marketing arsenal.📧💻📈
An email marketing strategy is an integral part of the work of every self-respecting marketer. It's an amazing tool for working with your client base, and here https://www.growbots.com/blog/wh... you can find more information on how to make your newsletter more effective.
Point 8 is the most important to me. We were using PHPList to send newsletters manually made with MJML to our users, but it was a painful process, so despite the fact that every newsletter sent results in increased sales, we where not sending quite often.
On the other side, existing tools like Mailchimp, Sendinblue... were oversized for our usage (just need a logo, slogan, an hero image, a text, a CTA button, and a proper management of unsubscribes) , and not that easy to use.
So we made our own internal tool based on AWS SES to create, send and track our newsletters and are now sending at fixed frequency which is quite important.
We recently converted this internal tool to a SaaS product called Mailzy, and launched it yesterday on PH : https://www.producthunt.com/post...
Send not too often, but regularly.