The marketing campaign you're most proud of
Cecilia Tran
5 replies
As a newly recruited CMO and someone who loves being inspired by others, I would love to hear about the marketing campaigns you are the most proud of, and why.
Replies
Jay Phelps@jayphelpsme
Our "User Stories" campaign was a real winner. We decided to spotlight how our customers were using our product in unique ways. Instead of us talking about our product, we let our users do the talking.
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@jayphelpsme Smart! Testimonies and letting the users talk are certainly the most credible way to review a product. How did you spotlight your users?
Something I did for Labex, an ed-tech project. Zero budget, and we got placed in several newsletters (https://itsfoss.com, for example).