The best way to understand your user's search intent?🤔
Dang Khanh @ WriterZen
4 replies
Feel free to share your opinion. Have a nice day all!
Replies
Fabian Maume@fabian_maume
Google tends to be quite good at understanding search intent, so I would recommend checking the top 5 results for the search.
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@fabian_maume Normally this is the traditional way:
For every brand, there are 3 types of searches from your audience on Google:
1) Brand search (Brand name + types of products)
2) Non-Brand search (products alone)
3) Questionnaire related to above 2. (5W, 1H, Is, Are, etc.)
One of the traditional methods to understand search intent is:
1) Go on Google and type on keywords with those 3 similar pattern.
2) Getting information on suggested sentence and people also asked.
3) Mapping out the search journeys on each topic, organizing them into content pieces.
4) Repeat.
@fabian_maume @nammai23 It's a useful piece of advice, thank you for sharing.👍