Struggles with marketing yourself?

Question

I've spoken with many folks that say they "struggle to market themselves and their products." Sometimes, it may feel easier to market other people's products

That's why I was curious about making this poll! If you're open to it, please share your thoughts and if there's something you'd like help with, let us know in the comments so we can maybe provide some tips!

I also asked on Twitter if you want to check the responses there: https://twitter.com/adam_kershner/status/1646117142113185792?s=20

Synim · Accepted Answer

Marketing oneself and their own products can definitely be a daunting task. It's understandable to feel more comfortable marketing other people's products because there is less personal investment involved. One tip I have found helpful is to focus on the unique value proposition of your product or yourself. What sets you apart from others in your industry? Highlighting these differences can help attract the right audience who will appreciate your offerings. Another tip is to leverage social media platforms and engage with potential customers by providing valuable content, participating in relevant conversations, and building relationships. Authenticity goes a long way in building trust with potential customers. On top of that (marketing plug haha) you can use https://replix.ai to drive your social media engagement. But yeah, marketing really takes time and effort.

Adrian Ward · Answer

@adamthecreator I had certainly hoped that experience would be helpful.

I worked for a number of crypto projects last year. People in that space were less welcoming to doing anything professional, moral, or legal!

Is supplier negotiations one of the big black holes of knowledge? Is there anything else that the startup typically doesn't know about dealing with bigger corps?

Answer

We actually have a hard time marketing our product thru social media. I feel like we somehow need to have some sort of viral campaign in order to gain traction on our product, as opposed to the traditional social media ad marketing.

Adrian Ward · Answer

It's definitely a target audience for me. I'm a generalist, finding it hard to figure out who my specific audience is.

My career background is pretty varied and I've done somewhat of a career change from big corps to startups and solopreneurs.

Adam Kershner · Answer

@adriangward Thanks for sharing this! I feel like there's a lot to unpack when it comes to identifying a target audience. My 2 cents is that there are a lot of startups and solopreneurs that are really motivated to learn how to adapt and do things in a more professional way. For instance, how do you check the boxes to qualify for B2B sales? How do you get approval at a large enterprise? How do contracts actually work?

I can speak for a lot of startups/solopreneurs and can say your knowledge and experience on how to operate in big corps would be really appreciated!

Adam Kershner · Answer

@dundguzman that's very interesting! Can I check out Cyber Magician's site? I'd love to help in any way I can! I work with a lot of expert viral content creators and have picked up a thing or two about what works and what doesnt, and I think there's a large opportunity for startups and SaaS companies to do a better job taking advantage of reach potential with viral short-form content. I'm actually working on a product around this if you're interested in checking it out and providing feedback: https://www.producthunt.com/upco...

Adam Kershner · Answer

@joy_eom thank you so much! Just trying to share useful stuff where I can 🙈 Also not sure why i wasn't following you, just followed you back :)

Shekhar Iyer · Answer

i am going to start using youtube ads from next month to promote software, since software itself are related to youtube, it might work

Struggles with marketing yourself?

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