Stats on Monthly vs Annual Subscriptions

Louis Cirignano
1 reply
Does someone have a percentage breakdown of users who choose annual prepayment versus those who opt for a higher monthly amount for consumer subscriptions?

Replies

Bryan McAnulty
Probably depends on the product. For us, veteran creators will choose annual because they know they are earning an income and running a business using our service and want the lowest price. Newer creators will more often default to monthly payments to avoid having to pay a larger lump sum upfront. Also, some products who are naturally not sticky (ie: the user doesn't have to maintain an account and only needs the product sometimes), will often have massively cheaper annual plans because no one picks them. Either way, it is good to offer both monthly and annual!