Startup hunters! How do y'all approach marketing collaborations to small and big brands?
Hyung Moon
5 replies
I am curious on your experience with approaching companies for a marketing collaboration. Any insight y'all have to share with the community is appreciated!
Replies
Olya Zabalkanska@olya_zabalkanskaya
This is a tough question. Most of the time, big brands are not so eager to collaborate. Content collaboration could work. If you offer to handle the research, content creation and distribution would be from both sides. + integration of their brand.
But top peach the idea, you should do your homework to find the right person to reach out to and the right topic to offer
Share
I am from France, it might not be the same culture when it comes to approaching small brands, let alone the big ones.
I may just send my MVP to anyone with an interest in using my SaaS. That's about it. For collaborations, I don't think small or big brands would give any kind of interest until you made it.
They are usually promoting products that got quite some good reviews about it. I tried to approach 12 different brands with 1 being a news report, but none of them cared to even respond with a "no, thanks".
I would rather approach people in general, or in this case a community that fit within your goal.
Don't expect a collab, but if your product is great, I guess those trying your MVP might let it known to others by word of mouth, then you may get some offers by small or if lucky, big brands!
Not many, if none, would try to take a risk on a collaboration with a product that is "unknown" to them.
They don't want to end up supporting something that may turn fishy or just be a huge flop! They are kind of big on reputation, which make sense.
Just start approaching people one by one, then you may climb up to the top!
Best of luck ;D
IMO, you might be able to collab with smaller brands if you share the common goals! Also agreed w/ @olya_zabalkanskaya about collaborating with big brands, it can be challenging!
I love this question! We offer a range opportunities to collaborate, so that smaller brands can get started working with us for free, and larger brands can do more impactful paid partnerships. That way we're able to build relationships with smaller brands, and grow together.